Dr. Mariusz Jastrząb, Collegium Civitas and Museum of the History of Polish Jews (Poland) and Prof. Tomasz Olejniczak, Kozminski University (Poland). Heritage Marketing in the Service of Socialism: 25th Anniversary of Passenger Car Factory (FSO) in WarsawDr. Sabine Pitteloud, University of Geneva (Switzerland)Have Faith in Business: Nestlé, Religious Shareholders, and the Politicization of the Church in the long 1970s